CEMC MARKETING RESEARCH PROCEDURE

By means of its information resources covering China's macro, regional and industrial economic sectors, CEMC provides overseas investors with a comprehensive market research service. It has completed market surveys on: China's cosmetics sector, business tourism, imported wine, information services, consumer awareness of China-made products, Fe-Si producers, color TV glass bulbs, real estate potential in ten mainland cities, the computer industry, the entertainment industry and retailing.

CEMC Marketing Research Procedure not only provides consumers with data but also helps enterprises work out market promotion strategies through market surveys and predictions based on accurate statistical information. It also assists enterprises in developing public relations strategies in a bid to secure a share of the market.

The CEMC-Operated National Comprehensive Survey Network(NCSN) has laid the foundation for CEMC's large scale surveys on consumers. NCSN's trained investigators are scattered throughout more than 200 cities and counties in China and it has conducted more than ten nation-wide sampling investigations. It also carries out consumer and business credit surveys along with product investigation, provides reliable data for the positive study of domestic and overseas academic circles, provides reports concerning China's public opinion for governments, political parties, mass groups and international organizations.